“Reputation Management”   Is Reactive Management:

This focuses on controlling the online presence and image of an entity. It involves managing online reviews, comments, mentions, and content that affect the reputation of the entity.
– Crisis management: This deals with minimizing the impact of a negative event or situation that threatens the reputation of an entity. It involves having a plan to address the crisis, communicate effectively with the public, and restore the reputation of the entity

What is Reputation Marketing?

It’s Pro-Active Marketing for your business- Not the Reactive “Reputation Management“

Reputation marketing is a strategy that involves promoting and collecting positive user-generated content, such as customer reviews, testimonials, online ratings, community awards, and social media mentions.. Reputation marketing aims to manage both negative and positive feedback to attract new customers. It is a proactive approach to a brand’s presence. Reputation marketing involves collecting and amplifying positive brand content to enhance marketing efforts and campaigns. It also involves targeting the sources of bad reviews and devising solutions to fix discrepancie