Google Business Profile
Is Your Business Listed With Google my Business?
Four out of five consumers conduct local searches on search engines to try and find the right business to meet their needs. Google Business Profile can connect your business with customers on the other end of those searches. With just a small investment of time, you can create a free way to attract customers.
As an entrepreneur, you are always looking to grow your business online presence, and having a Google Business Profile page is vital. Well, if you didn’t agree, you probably wouldn’t be here.
Google Business Profile is a free marketing tool that connects customers with businesses. By spending a few hours creating an account, you can drastically increase your chances of being found online and collecting revenue
Google My Business: An Overview
Google Search, Google Maps, Google+ and one unified interface to bind them all. The launch of Google Business Profile, appears as a seamless solution to the chronic problem of managing your Google presence across various platforms.
The tech giant says it will help small businesses connect with their customers by assembling all their business information from Search, Maps and Google+, and managing them right at one place. To keep it short and simple, the new tool lets your customers find you across Google.
What is Google Business Profile?
Google Business Profile is a free and simplified dashboard that helps business owners manage and update business listings across the Google Ecosystem. It is a program that was developed by Google for over ten years before its inception in the year 2014.
With several upgrades and tweaks, Google built this CRM feature to help businesses build an online presence that will help users conducting searches to receive not only the basic NAP (name, address, phone number) details, but other kinds of information such as business hours, and specifications as to the availability of facilities such as parking and so on. This is not only an attempt on Google’s side to better its user experience, but it is also focused on helping business owners reach their target audience on online searches.
So, here’s what you can do with your Google Business Profile:
The most important benefit your business can achieve with a Google Business Profile is creating a strong online presence. Aside from creating listings to increase your chances of appearing on searches, Your Google Business profile also offers data-driven insights about your online presence with added access to Google Adwords and Google Analytics.
Google Business Profiles comes with a review feature that allows your customers to leave you reviews and therefore increases your chances of build better relationships with your customers.
The centralized dashboard is an easy, user-friendly tool that allows you to manage your business information across several Google based platforms.
What kind of business information can you add?
Business name, address and phone number (NAP)
- Website
- Working Hours
- Business Category
- Accessibility
- Google Business Profile Guidelines
There are some criteria that you need to look out for before you decide to get onboard Google My Business: - Make sure that your business has a physical location
- Make sure that you are entering consistent and accurate business information
- In addition to this, Google has specifications about the eligibility of businesses to create a page on Google My Business. If your routine business tasks involve interacting with your customers in person during business hours, you are eligible.
- Although they do make an exception for ATMs, video-rentals and express mailboxes. In case you are adding these exceptions to the rule on Google My Business, it is crucial that you add your contact information in the listing to help your customers contact you.
And here’s what makes your businesses ineligible to have a Google My Business listing: - Business locations that are under-construction
- Rental or for-sale properties
- An ongoing service, class, or meeting at a location that you don’t own or have the authority to represent.
- Ideally, Google has tailored this for business owners to ensure the pages are authentic. But they have specifications for authorized representatives like agencies or freelance agents when it comes to creating a business page.
Once you’re done creating the account, you can use this Google Business Profile Guidelines Checker to check your account for any inconsistencies you might face.
Get Your FREE Google Business Profile Guide!
We have a guide that has been prepared to help you build a Google My Business page, and condition it to create a solid online presence for your business, and subsequently increase your leads and sales opportunities.
By the end of this guide, you’ll be able to set-up a Google My Business page, claim and verify your listings, optimize your page to generate reviews, manage your dashboard, and use insights to gauge the quality of your online presence.
Email: larry@grmca.com for your Free Google My Business Setup Guide. If you don’t have time to setup your Google My Business Listing, we can do the setup for you! Email Us or Call: 619-304-0186
